Sunday, March 28, 2010

The "New" Morning News

If you are anything like me, you probably turn on the morning television news while you are waking up with your morning cup of coffee. I usually only watch for less than 1/2 hour, but I am struck by how much of the time is spent on commercials and teasers (tantalizing pieces of news stories designed to get you to keep watching after the commercial). There is also a lot of repeated information such as weather and traffic.
I got to thinking, what I see everyday is old school television. What if it looked more like the internet. Here's what I propose: Drop the news anchor into a box in the corner; have continuous weather, sports ticker, traffic ticker, etc. There can always be a commercial running. The image above is what it might look like. More news, weather or traffic at a glance, continuous advertising .. what's not to like. You can watch for five minutes, and still the advertisers would get you to see their ads. Very efficient. Very helpful. Morning news MY way.

1 comment:

Anonymous said...

your best idea THUS FAR !

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